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GREG "Craola" SIMKINS | Gallery 1988 LA

Craola is definitely one of those artists that you can follow for years and always be surprised by his innovative surreal aesthetic from paintings to vinyl toys. This past weekend at Gallery 1988, he did a live exhibition that was no doubt an honorable experience for those who were able to witness it.

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PLAY CLOTHS | Luggage and Accessories

After two seasons and much anticipated hype, the Play Cloths luggage and accessories have FINALLY arrived at SURU. All accessories boasts a black leather ostrich finish with metal Play Cloths details. Only a small limited quantity available!

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BOUNTY HUNTER Debut @ SURU | New Clothing and Accessories

Bounty Hunter from Japan has finally arrived at SURU. Come see the various merchandise from tees and button ups to hats, wallet chains and sunglasses. Available now at SURU and SURU-LA.com

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REBEL 8 | New Styles for Men's Tees @ SURU

Better late than never! Here are the new styles that Rebel 8 had sent us from this season’s collection. Available in store and online at SURU-LA.COM.

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MARRIED TO THE MOB | Core Tees

To keep your MOB taste buds fulfilled, we just received our shipment of core tees in new color versions, including the FUCK THE REST tee in a champion LA Lakers color way. Get your MOB on to stay steezin this season!

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CELERITAS | Dr. Romanelli

Custom Jackets

Darren Romanelli, a.k.a. Dr. Romanelli, a.k.a. DRx, is a Los Angeles based designer who is known for bringing retro clothing back to life. Since 1999 the doctor, by his fictitious name, has used his scalpel to reconstruct retro jackets and other apparel into customized one off pieces. Romanelli says, “When I look at a piece of vintage, there’s that energy that captured the essence of those years.” Now a full service designer, Romanelli is intimately involved with all levels of a project’s development, from inception to display to promotion. His theory behind his vintage inspirations is, “If there’s a story there, I want to flip it and introduce it in a new way to the world.”

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CELERITAS | Barry McGee

The Lacma Garage, Los Angeles

Barry McGee is a San Francisco based painter and graffiti artist. He is also known by pseudonyms Ray Fong and Twist, as well as variations of Twist such as Twister, Twisty and more. His work is heavily inspired by a pessimistic view of urban experience, which he describes as. “urban ills, over stimulations, frustrations, addictions & trying to maintain a level head under the constant bombardment of advertising”. McGee’s paintings are very iconic, with central figures dominating abstracted backgrounds of drips, patterns and color fields.

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NEW DIVIDE | Piano Cover

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LP NEW DIVIDE | Live Performance

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WORLD OF WARCRAFT | Kid Flips Out

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SURU (which means "hand printed" or print by hand" in Japaneses) is a concept retail store and brand. The vision is simple: combine the world of art and fasion into a retail store that caters to today's ever growing demand for high end street wear and fasion forward consumers.