OAKLEY | New Arrivals

Oakley has been one of those brands that have been around for a long time and have mastered their craft. Creating the brand for world-class athletes in mind, they see the limits of possibility as just another challenge. Years later, they are still conquering new challenges and have succeeded in plenty including taking the brand to a much more fashionable and artistic level.

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FREEDOM | Art Exhibition

The Seventh Letter in association with Known Gallery presents FREEDOM. An art exhibition dispaying the works of several world renowned artists: Alex Pardee, Barry McGee, David Flores, Futura, Craola, Phil Frost, Stash and many many more.

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TITS | Spring 10' Drop

The TITS Spring 10’ delivery has arrived at SURU. Bringing you more racy graphics and exclusive collaborations with Estevan Oriol and Tera Patrick.

Available NOW at SURU and SURU-LA.COM!

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KNOWN GALLERY | Haze x Stussy

Join our friends at Known Gallery in attending the US S/S Collection release by StussyxHaze at the newly opened Known Gallery in LA. Limited edition tees and original art work will be available for viewing and purchase.

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WeSC x MEDICOM | Bongo Box Sets

One of the anticipated deliveries for us this year was the release of the WeSC x Medicom Toys Bongo box sets. The limited edition collaboration features a pair of headphones and a Bearbrick figure in a matching pattern from WeSC archives: Egg Beer, Swedish, Travel and Crayfish. Medicom Toy also designed a special Fabrick pouch to accompany the Crayfish set.

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ROGUE & DTA | Spring 2010

New arrivals from Rogue Status and DTA. Available at SURU and SURU-LA.COM

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MARK RYDEN | Published Art Work

Mark Ryden came to preeminence in the 1990’s during a time when many artists, critics and collectors were quietly championing a return to the art of painting. With his masterful technique and disquieting content, Ryden quickly became one of the leaders of this movement on the West Coast. Sharing his art work with the world, he has had several published works (such as, Fushigi Circus, The Tree Show, Sweet Wishes and a microportfolio from his Snow Yak show). All books are available at SURU and SURU-LA.COM!

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PLAY CLOTHS | Spring 2010 - Delivery One

The first delivery for Play Cloths Spring ’10 has arrived at SURU. Everything from tees to pocket squares! View the well rounded line on SURU-LA.COM and available for purchase at SURU…NOW!

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IMAGINARY FOUNDATION | New Arrivals

New Imaginary Foundation arrivals for Spring 2010! Available at SURU and SURU-LA.COM.



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JUXTAPOZ | Book Series

As we all know, Juxtapoz has the largest circulation of any art magazine in all of the United States. Helping define and celebrate urban contemporary art at its best. Taking things to another level, they have released hardcover books including a very nice variety of well established and talented artists and art culture topics throughout the nation. Starting out with three staple books Juxtapoz Illustration, Juxtapoz Tattoo and Juxtapoz Poster Art, they have newly released three more to round out the Juxtapoz book series with Juxtapoz Photo, Juxtapoz Dark Arts and Juxtapoz Car Culture.

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SURU (which means "hand printed" or print by hand" in Japaneses) is a concept retail store and brand. The vision is simple: combine the world of art and fasion into a retail store that caters to today's ever growing demand for high end street wear and fasion forward consumers.