Greg Craola Simkins recently launched his new “IMSCARED” clothing line and online store. If you get a moment please take a look at his site, and check out some of the great graphics. Good luck Greg!
SURU is proud to announce that we are now an official dealer for Nixon watches; both at our Melrose location and online. An accessory company that has labeled itself for the youth lifestyle market, Nixon has focused its distribution to specialty surf, skate, snow and fashion stores. The shop has built a strong clientele following for other accessory brands such as Casio G-shocks, Mosley Tribes, and Carrera sunglasses, Nixon is a great addition.
Set to release this coming summer, Medicom Toys latest creation the Star Trek Spock Be@rbrick. The 100% is currently available in the series 19 blind box set, and both the larger 400% and 1000% will be released simultaneously this June. The 1000% figures have been gaining large popularity amongst serious collectors, and this piece is certain to be a quick mover. Be sure to swing by this summer to pick up yours at SURU or through our online store.

After months of being sold out of the G-shock DW6900MS-1 Military Edition, we are re-stocked on this very sought after piece, as well as some of our best sellers. Quantities are limited so stop by SURU today or visit us online. More styles available after the jump.

Rain or Shine it’s on Tonight! Estevan Oriol’s Book Signing at SURU; door’s open at 7:00pm. This is the first event we have held for the famed photographer that is open to the public. If you missed Estevan’s “This is Los Angeles” back in January, click the banner below to revisit that nights highlights as well as event photos.

Incase you missed it, Clipse was featured on ABC News this past week in their New Music Monday segment. With an ever growing following for their music as well as their brand Playcloths, the duo is making some positive noise. Their latest Holiday collection hit SURU this past week, and the second delivery is expected to be available by this coming Tuesday. Drop by or visit our online shop for the latest gear by Playcloths.
Most of you might have already heard this news, or seen this clip, but I think it’s important to spread the word and support both our friend and a great group of artists. Please watch the video and read REVOK’s post below.
“-Wow… you guys serious?
-Children are being abused, Women are being raped/killed… Meanwhile 8 police getting overtime pay to harass me for trying to make a HONEST living.
And on another note FUCK 33/3RD, specifically fuck you Matt. Your a bitch-made coward. YOU DID PAY US -Or may accurately YOU STILL OWE US $$$. -This was a perfect opportunity for you to step forward and defend not only myself, but the movement as a whole and the legitimacy of your business… instead you choose to bow down like a coward in the face of a little bit of pressure and LIE. -denying any support of us. Fuck you and your store.”
- Revok
Source: Revok1
SURU (which means "hand printed" or print by hand" in Japaneses) is a concept retail store and brand. The vision is simple: combine the world of art and fasion into a retail store that caters to today's ever growing demand for high end street wear and fasion forward consumers.