Hello and Welcome to the new and improved SURU-LA website. Here you will find our blog featuring all things that our crew finds interesting, engaging or just funny or maybe even serious. Also we will be posting about new products at the SURU retail store as well as on the online store and upcoming events.
Speaking of an online store, yes it's operational, easy to navigate and updated often. We ship to pretty much anywhere for those of you who are geographically challenged and can't come to our retail store on Melrose Avenue. Be sure to check our website and the blog often, we will be updating it daily. Our dedicated team is always here to answer all your questions and help with all store related concerns so e-mail or call us when need be.
You already know how successful the Scratches and Abrasions art show was. But here are some more pictures of the night for those who were unable to make it. Alex Pardee x SURU shirts and the limited edition giclee print that is numbered and signed by Alex Pardee are still available. The prints are an edition of 28. Come by and cop your print before it’s too late!
ENJOY!
Pictures courtesy of: John A. of the Darkside-of-the-Moon
www.myspace.com/darksideartists
www.darkside-ofthe-moon.com
Pre-party, chill, gettin drunk! Just a few of the random ass things that can happen at home. During this past week…our homie Jose Cuervo brought down the house, along with Finlandia and Bacardi. Ever since we brought out the new gadget we got for our kitchen… it’s been a little crazy!
Hope the week was as good as it was ours. Enjoy the weekend! ITSFRIDAY! mahzels!
Hello all,
Once again I would like to thank everyone who made this last show a great success. allow me to present a unique opportunity. For those of you who could not make it out to the show,I will be posting all art that was shown, including prices and wether or not they have been sold. For anyone interested in purchasing art that is still up for grabs, please contact the store(323-655-0770). Do not hesitate to email me personally with questions on the art (aaron@suru-la.com) please no junk mail.
I tried writing this post last night, to be more specific this morning….I fell asleep with my laptop. This last saturday we hosted the “Scratches & Abrasions” show by Alex Pardee. This is the first show that I personally have been involved with.
24 hours before the show crunch time began. Alex still had a painting on the wall to complete. Nothing was hung, the store needed to be completely packed up and cleaned,and my dumbass went out a little too hard the night before.
Needless to say that I had to put that behind and grind. Friday evening was spent packing, while Alex zoned out and worked on his painting. Around 3 am we placed the stickers for the show and called it a night.
Next morning, powered by caffeine and the amount of work still left we began to clean, around 3pm Alex finished his painting and we began to hang the paintings. One hour til doors open hit up the shower then off to the party.
I would personally like to thank everyone who came out to this event ! Stay tuned, Suru has MANY exciting things planned.
Today I met up with an old friend, her name is running. Little known fact, I used to be quite the runner. During high school I was on the cross country team.Each summer I attended a grueling week long running camp. There was a single day in each session that stood out. That day was called “the big day”, it was named appropriately, the mileage for the day was 29 miles. Most of us threw up at least once during the day. Needless to say I was not your typical teen.
I never looked up to Michael Jordan, never had posters of juiced up football players. There was only one person I found fit to call an idol, his name was Steve Prefontaine. Some of you may be wondering who the hell Steve is.
Steve was a runner from Coos Bay, OR. At one point he held every American track & field record from the 2,000 to the 10,000. Pre was the badass of running, he was disliked by his competitors for his cocky attitude. But the fact is Pre could back it up. He was a front runner( meaning he held the front position from start to finish). He was not the best runner in the area of form,but he ran each race as if it were his last. Cliche but Steve was truely the definition of giving your all.
So most of you are probably wondering what any of this has to do with Suru. Well Steve’s coach was the infamous Bill Bowerman (pictured together above). Bill, is the co-founder of Nike, first called Blue Ribbon sports later re-named. Bowerman would experiment with his wifes waflle iron, trying to create a better gripping light weight sole. Steve was the first athlete with Nike, and some would argue the most influential.
Tragically Steve passed away at the age of 24 in a car accident. I highly recommend the movies, Pre and Without Limits if you wanna learn a little more.
Saturday, May 24th, marks the day Ekundayo will be showing in the second installment of the SURU presents… art show series. Meet and greet the artist himself and enjoy his creativity that will be displayed on the walls and store front. His works have been featured in Linkin Park’s “Shadow of the Day” music video directed by Joe Hahn. Enjoy cocktails, music, and socialize!