Art shows and gallery openings are ubiquitous in Los Angeles. Most are recycled rhetoric. This past evening I attended the opening reception for Edward Colver at Reserve. His photographs have been featured on more than 250 album covers and include some of the most recognizable and iconic covers of the late 20th century.



(left to right) Edward Colver, Rick Rodney ( Reserve), Chris Hull ( Fresh Jive )


Angelyne X Rick Klotz
Rick is the owner of Freshjive and the father of much controversy. Freshjive is a staple with in the streetwear community. Continually making waves and setting trends, look for Jive soon in Suru and on our web store www.suru-la.com.
SURU (which means "hand printed" or print by hand" in Japaneses) is a concept retail store and brand. The vision is simple: combine the world of art and fasion into a retail store that caters to today's ever growing demand for high end street wear and fasion forward consumers.