SURU is proud to announce that we are now an official dealer for Nixon watches; both at our Melrose location and online. An accessory company that has labeled itself for the youth lifestyle market, Nixon has focused its distribution to specialty surf, skate, snow and fashion stores. The shop has built a strong clientele following for other accessory brands such as Casio G-shocks, Mosley Tribes, and Carrera sunglasses, Nixon is a great addition.
SURU (which means "hand printed" or print by hand" in Japaneses) is a concept retail store and brand. The vision is simple: combine the world of art and fasion into a retail store that caters to today's ever growing demand for high end street wear and fasion forward consumers.